Pure Matters, Herndon, VA has unveiled Pure Matters Chocolate Pea Protein Powder— a vegan, non-GMO, gluten, dairy and cholesterol free protein supplement. Derived from yellow peas, a plant-based form of protein, the powder is naturally low in fat, cholesterol-free and serves as a source of protein for vegans or those with allergy-related dietary concerns. Pure Matters Protein powder is available in chocolate and vanilla, and can be used to make shakes or smoothies with water, milk or juice.